Google has recently announced the deprecation of Universal Analytics and has introduced GA4 as the new standard for web analytics. As a result, Universal Analytics will no longer receive updates or support and will stop processing data on July 1st, 2023.
This makes migrating to GA4 crucial in ensuring that your web analytics platform remains up-to-date and aligned with the latest industry standards.
Don’t let the deprecation of Universal Analytics hold your business back. Fill in the form and leave your contact info to learn how Munvo can help you make the transition to GA4 and stay ahead of the game.
Migrating to GA4 can be a complex process that requires careful planning, execution, and monitoring. The process involves updating your website or mobile app to support GA4 tracking, configuring data streams and properties, and migrating your historical data from Universal Analytics to GA4. It is important to note that the complexity of the process will depend on the size and complexity of your website or mobile app.
ANALYSIS AND PLANNING
We will thoroughly analyze your current analytics implementation and identify any potential issues or gaps that need to be addressed. Based on this analysis, we will develop a detailed migration plan that outlines the steps, timelines, and resources required for the migration.
TECHNICAL IMPLEMENTATION
We will implement the necessary changes to your website or mobile app to support GA4 tracking, including updating your data layer, adding new tags and triggers, and configuring data streams and properties.
DATA MIGRATION
We will ensure a seamless migration of your historical data from Universal Analytics to GA4, including your website traffic, user behavior, and conversion data. We will also ensure the data is clean, accurate, and aligned with your business objectives.
TESTING AND VALIDATION
We will conduct extensive testing and validation to ensure that the GA4 tracking and data are accurate and reliable. We will also compare the results with your Universal Analytics data to identify discrepancies or anomalies.
TRAINING AND SUPPORT
We will provide comprehensive training and support to help you understand the new GA4 platform’s features, functionality, and reporting capabilities. We will also provide ongoing support to ensure your analytics platform is up-to-date and optimized for your business needs.
The timeline for the migration process will depend on the complexity of your analytics implementation, the size of your website or mobile app, and the availability of resources. However, we anticipate that the migration process will take approximately 4-6 weeks, including the following milestones:
Don’t risk compromising your data accuracy and missing out on new features and capabilities.
Contact us today to book a call with one of our experts and start your migration to GA4!
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