A Conversation with Munvo: Customer 101 to Customer 360

How can you tailor messaging across every touchpoint? How does unified data fuel precise BI reporting? Uncover the keys to agile marketing and informed decision-making with Customer 360.

In collaboration with our partners at Redpoint Global, we’ll tackle key questions shaping the landscape of customer data platforms (CDP) and unveil profitable strategies for leveraging Customer 360 data.

By joining this 20-min session, you’ll be able to:

1. Understand the core components of a Customer 360 database and its role in facilitating hyper-personalized customer experiences.
2. Explore the financial benefits of implementing a Customer 360 strategy, from cutting expenses on redundant marketing efforts to driving revenue through targeted messaging.
3. Get a step-by-step overview of the process involved in building a comprehensive Customer 360 database, from data connection to automation.
4. Identify and address the most common obstacles faced during the implementation of a Customer 360 initiative, including scalability and data cleanliness.
5. Unlock the full potential of Customer 360 data through impactful use cases spanning customer acquisition, retention, BI reporting, and beyond.